Cigarettes with Menthol Capsules
Cigarettes with menthol capsules included in the filter were first released in Japan in 2007. Since that time, more cigarette brands with capsules are offered on the market, such as Kool and Kent by British American Tobacco (BAT) as well as Marlboro by Philip Morris (PM). Menthol cigarettes were then released in the USA, where the brand Camel Crush by R. J. Reynolds (RJR) has been offered since 2009. At the moment, brands like Lucky Strike Click&Roll produced by BAT or Camel Activate made by Japan Tobacco International (JTI) are sold in some European countries.
Their names differ based on the country. Presently, menthol capsule cigarettes are offered in around 40 countries worldwide.
The menthol capsule is generally set in the middle of the cigarette filter. It is round, about 3.5 or 4 millimeter in diameter and blue to green in color. The external covering is made from gelatin or an identical material. Inside there is a fluid that contains the flavoring ingredient. It is up to the cigarette user to choose when to release the menthol. Crushing the filter cracks the capsule and the mentholated fluid is thus released into the filter. When the smoker inhales the cigarette, the liquid gets into the mainstream smoke, which he/she inhales.
Now the cigarette industry offers two types of menthol capsule cigarettes. The first is the standard menthol cigarettes with extra capsules included in the filter where the menthol taste is increased by crushing the capsule. The word “boost” is generally used to identify these products simply because the found menthol amount is elevated all of a sudden. The second type is the non-mentholated cigarette which does not taste of menthol since the ingredient is only included in the capsule. Only if the capsule is crushed the cigarette provides its menthol taste. When pressure is applied on the filter, the cigarette becomes a menthol cigarette. Therefore, this product category is defined as “switch” or “convertibles” cigarettes.
There is one more kind of product where the flavoring ingredients are located in the filter, however in this case the filter includes a mentholated “thread” in the middle. Even so, this thread does not need to be crushed and therefore the consumer cannot change the taste of the cigarette. A few brands of this kind of cigarette are offered in Japan, like Kent Citric Menthol made by BAT and Salem Alaska Menthol and Seven Stars Cutting Menthol produced by JTI or Silver Mint and Ice Mint by PM.
By Steve Shepherd, Staff Writer.
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