Cigarettes with Menthol Capsules

February 3rd, 2016 00:00
Menthol Cigarettes Capsules

Cigarettes with menthol capsules included in the filter were first released in Japan in 2007.  Since that time, more cigarette brands with capsules are offered on the market, such as Kool and Kent by British American Tobacco (BAT) as well as Marlboro by Philip Morris (PM).  Menthol  cigarettes  were then released in  the  USA,  where the brand Camel Crush by  R. J. Reynolds (RJR)  has  been offered since 2009. At the moment, brands like Lucky Strike Click&Roll produced by BAT or Camel Activate made by Japan Tobacco International (JTI) are sold in some European countries.
Their names differ based on the country. Presently, menthol capsule cigarettes are offered in around 40 countries worldwide.

The menthol capsule is generally set in the middle of the cigarette filter. It is round, about 3.5 or 4 millimeter in diameter and blue to green in color. The external covering is made from gelatin or an identical material.  Inside there is a fluid that contains the flavoring ingredient. It is up to the cigarette user to choose when to release the menthol. Crushing the filter cracks the capsule and the mentholated fluid is thus released into the filter. When the smoker inhales the cigarette, the liquid gets into the mainstream smoke, which he/she inhales.

Now the cigarette industry offers two types of menthol capsule cigarettes. The first is the standard menthol cigarettes with extra capsules included in the filter where the menthol taste is increased   by crushing the capsule. The word “boost” is generally used to identify these products simply because the found menthol amount is elevated all of a sudden. The second type is the non-mentholated cigarette which does not taste of menthol since the ingredient is only included in the capsule. Only if the capsule is crushed the cigarette provides its menthol taste. When pressure is applied on the filter, the cigarette becomes a menthol cigarette. Therefore, this product category is defined as “switch” or “convertibles” cigarettes.

There is  one more kind of  product where the  flavoring ingredients are  located in the filter,  however  in  this  case the  filter includes a mentholated “thread” in the  middle. Even so, this thread does not need to be crushed and therefore the consumer cannot change the taste of the cigarette. A few brands of  this  kind of  cigarette are offered in Japan, like Kent Citric Menthol made by BAT and Salem Alaska Menthol and Seven Stars Cutting Menthol produced by JTI or Silver Mint and Ice  Mint by PM.

By Steve Shepherd, Staff Writer.
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